MCM - Behaviour Change (Specialism 2: Websites, online and social media)

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Making Cycling Mainstream covers Planning & Design, Policy & Strategy and Behaviour Change.  For each learning stream, there are a variety of levels available from Foundation to Practitioner.  

Candidates who complete the Behaviour Change Specialism 2 module will:

  • understand the principles of behaviour change and how to apply those principles to cycling
  • understand how best to use social media
  • understand how best to use websites
  • understand how best to use adverts 
  • monitor the benefits of social media campaigns

This will be an interactive session including group exercises.

Attendance and participation counts as recognised CPD time.

MCM is aimed at Roads Engineers, Urban designers, planners, local authority officers, RTP staff, Outdoor access staff, community groups, elected members and anyone who wishes to learn more about behaviour change for cycling. Specialism Two is aimed at candidates with a basic knowledge of the principles of behaviour change.

MCM courses are delivered by a range of skilled facilitators and / or industry experts representing both Cycling Scotland and partner organisations.

Minimum Age


What skills do I need?

Candidates will benefit most from this course when they can apply their knowledge to a walking or cycling project they will be involved in.

How long does it take?

3 hours

What will I need?

What will it cost?

Free of charge

What's next?

Participants can progress from Specialisms 1 and 2 onto a written assessment for Practitioner level. This provides a pathway of CPD accredited training within a specific learning stream.

Course Dates