Jules, who is the director and coach of Cycle Wild Scotland, is one of the UK's top outdoor adventure coaches. A tutor with the Scottish Mountain Bike Leader Association, he has worked closely with the SMBLA since the Association's foundation. During 12 years at Glenmore Lodge, Sportscotland's national centre, Jules was responsible for creating and developing their MTB syllabus and facilities. His period as head of MTB at Glenmore Lodge saw Jules mastermind the design and build of the first purpose-built skills coaching trail in the UK. Fittingly, the new facility was named the Jules Fincham Trail.